TruU, Inc.

TruU, Inc. is a company specializing in the development of advanced authentication solutions, focusing on passwordless and continuous authentication technologies. Their platform combines strong identity proofing with a powerful risk engine, utilizing TruPresence™ and TruIdentity Cloud™ to provide a secure identity solution for enterprises. TruU offers a comprehensive suite of features including biometric security, seamless mobile authentication, and a unified approach to digital and physical security. The company emphasizes productivity improvements through seamless workflows and policy-driven identity proofing, ensuring security and efficiency across digital and physical access points. TruU is positioned as a leader in the realm of Zero Trust security frameworks, aiming to eliminate the security risks associated with traditional password use by implementing advanced machine learning and behavioral analysis.