Doing Things

Doing Things is a portfolio of social-first brands that focuses on building passionate communities through authentic content and unique products. Founded by creators, the company has scaled from a couple of meme pages into a significant player in the creator economy, managing over 40 brands with a collective reach of 567 million monthly impressions. They excel in driving cultural relevance and virality through humor and entertainment, and offer a diverse range of products that include apparel, merchandise, and experiential events. Their monetization strategy spans content creation, commerce, events, and licensing, making them influential in shaping internet culture and trends.