ONSIDE

ONSIDE is a company that specializes in providing sponsorship strategy and research services across industries such as sport, entertainment, and cause-related platforms across Europe, the Middle East, and North America. The firm offers intelligence, advisory, and management services to help clients optimize sponsorship outcomes and ensure effective investment returns. ONSIDE operates as a partner rather than a supplier to its clients, including sponsors and rights holders, facilitating intelligent sponsorship decisions and creating agreements tailored for long-term value. Its notable projects feature strategic partnerships in sports and entertainment, such as the ICC Men's T20 World Cup bid, and consulting on major agreements like the Guinness Six Nations sponsorship.