GroundTruth

GroundTruth is a media platform that specializes in driving in-store visits and real business results for marketers. The company leverages advanced audience targeting, location targeting, and contextual targeting to reach customers across multiple media channels including mobile, desktop, CTV/OTT, audio, and digital-out-of-home. GroundTruth offers both a self-serve platform for hands-on media management and managed services for those who prefer a turnkey solution. Their proprietary technology, Blueprints, maps the real world with high accuracy to build and target audiences in real-time, measure visits, and enhance media campaigns. GroundTruth's solutions are designed to integrate seamlessly with existing media strategies and drive measurable performance metrics, such as increased store visits and sales lifts.