OpenAP

OpenAP is a company that is transforming TV advertising by simplifying the process for advertisers to target, reach, and measure advanced audiences across publishers, screen types, and currencies. OpenAP centralizes audience activation and unifies audience data at the ID level, providing unbiased insights and enabling holistic planning and measurement. By offering an audience-first strategy, OpenAP aims to reduce advertising waste and improve the performance of media plans. The company focuses on providing a consistent identity spine across publishers and ensuring advertisers can manage campaigns efficiently across multiple platforms and currencies.