Channel Sales Director – Edtech, B2B

• Oversee channel sales and marketing operations
• Establish channel programs, roadmaps, guidelines, and timelines
• Liaise with internal and external parties
• Gather and analyze reports from different teams
• Develop strategies to increase revenue and strengthen client relationships
• Address and resolve issues and concerns promptly and effectively
• Meet growth metrics defined by the board and VP of Sales
• Lead and motivate the channel team to achieve goals while implementing company policies and regulations
• Create the yearly strategic plan for the Channel Department and recruited channel partners
• Set short- and long-term channel sales strategies and evaluate program effectiveness
• Direct channel sales policies, objectives, and initiatives
• Maintain a healthy pipeline of channel partners in expansion territories across LMS, TMS, Fintech, and other verticals
• Collaborate with other departments to ensure solution-market fit in target territories
• Develop and execute marketing campaigns, progress leads, and conduct post-program ROI analysis
• Develop co-marketing business plans with existing channel partners to drive year-over-year growth
• Lead channel budget allocation and assess anticipated investment ROI
• Develop sales processes, CRM processes, and business rules for distribution and channel partner sales
• Lead sales initiatives across identified territories through the appropriate channel ecosystem
• Partner with Partners Success to deliver exceptional client ROI using metrics-based results and focus scorecards

• 8 to 12 years of experience
• Experience overseeing channel sales and marketing operations
• Experience establishing channel programs, roadmaps, guidelines, and timelines
• Experience developing channel sales strategies and evaluating program effectiveness
• Experience managing channel partners and building partner pipelines
• Experience working across Marketing, Global, EdTech, Partners Success, R&D, Sales, and Telecom departments
• Experience developing and executing marketing campaigns and conducting ROI analysis
• Experience developing co-marketing business plans with channel partners
• Experience allocating channel budgets and assessing investment ROI
• Experience developing sales and CRM processes and business rules
• Experience driving sales through channel ecosystems across MoEs, private schools, universities, government, and corporate sectors
• Experience using metrics-based results and focus scorecards to measure client ROI