Google Ads Expert, Freelance

• Audit existing Google Ads accounts and identify opportunities for improvement
• Define acquisition strategies based on each client’s objectives, market, and budget
• Structure accounts and campaigns to maximize their effectiveness
• Create, configure, and manage Search, Display, Remarketing, and Performance Max campaigns
• Conduct keyword research and analyze search intent
• Structure ad groups, audiences, and targeting
• Write, test, and optimize ads and assets
• Analyze search terms and manage negative keywords
• Define and optimize bidding strategies
• Manage budget allocation across campaigns
• Set up tests and experiments
• Adjust campaigns based on performance and profitability objectives
• Set up, verify, and optimize conversion tracking
• Use Google Analytics 4 and Google Tag Manager
• Monitor data quality and reliability
• Analyze attribution challenges and conversion paths
• Track KPIs, including impressions, CTR, CPC, conversion rate, CPA, and ROAS
• Analyze performance and turn data into concrete actions
• Create performance-, conversion-, and ROI-focused reports
• Provide concrete, prioritized recommendations for each client
• Keep up to date with Google Ads developments and new features

• Strong, demonstrable experience managing and optimizing Google Ads campaigns, ideally across multiple industries
• Excellent command of Search campaigns and Google bidding strategies
• Good knowledge of Display, Remarketing, and Performance Max
• Good command of Google Analytics 4 and Google Tag Manager
• Proficiency in tracking, conversion, and attribution mechanisms
• Good understanding of lead generation and digital acquisition objectives
• Strongly ROI- and profitability-oriented approach
• Ability to interpret data and quickly turn results into concrete optimization actions
• Excellent ability to manage multiple accounts and projects simultaneously, prioritize actions, and work independently
• Autonomy, rigor, and proactivity
• Ability to formulate recommendations
• Ability to present concrete examples of managed campaigns and achieved results is a plus

• 100% remote
• Collaboration on a fixed-fee or time-and-materials basis, depending on the project