GTM Lead

• Launch and run Germany’s growth engine across Android and iOS
• Own Germany’s iOS launch readiness, including catalog seeding, store presence, UA, Product, and creative requirements
• Set audience priorities and return thresholds for German UA
• Hold the existing EMEA UA team accountable to performance targets
• Secure Product capacity from centralized teams and advocate for Germany’s priorities
• Diagnose downstream funnel issues and drive fixes through Product and the agency
• Use cohort economics, payback curves, and channel-level yield to guide measurement and optimization
• Direct the German creative agenda through internal teams and a creative agency
• Test creative with local market nuance, including Strategy and RPG genres
• Track the German advertiser catalog with Commercial and address liquidity gaps
• Integrate webshop and direct-to-consumer payment data into performance reporting
• Monitor German offer and reward mix, including non-gaming inventory
• Work with the non-gaming supply team to improve underperforming inventory
• Build the case for expansion into Austria and Switzerland
• Partner with the GM EMEA on transfer of direct operational control as results prove the model
• Report to the General Manager, EMEA
• Drive Germany’s growth across advertiser budgets, player rewards, creative output, and operating rhythm

• Deep, hands-on operator experience personally running UA, commercial, or rewards operations in Germany
• Experience setting direction and holding functions accountable for delivery without direct management authority
• Ability to manage UA, creative agency, Product roadmap, and cross-functional delivery expectations
• Comfort being measured on acquisition, product, and commercial outcomes
• Native German
• Fluent English
• Current, lived understanding of German consumer behaviour, competitive dynamics, and business culture
• Experience in rewarded, loyalty, offerwall, or performance ad tech
• Fluency in value-based bidding
• Fluency in MMP and attribution stacks, including Adjust, AppsFlyer, or Singular
• Knowledge of iOS measurement constraints, including SKAdNetwork and AEM
• Based in Europe
• Regular time in Germany required

• Team lunches
• Game nights
• Company-wide events
• 10% annual performance-based bonus
• Benefits package
• Remote work arrangement
• Flexible location anywhere in Europe
• Regular time in Germany to stay immersed in the market