Sales Operations Manager

• Lead and coach a small Sales Operations pod responsible for Salesforce administration, reporting, automation, and operational support
• Manage and develop BDR operations, including workflow standards, prioritisation, discovery processes, and objection-handling playbooks
• Own the operational backbone of the PLG and Sales-Assist GTM motion
• Manage workflows for hot leads, inbound lead routing, Product Qualified Accounts, and sales-assist opportunities
• Build and maintain reporting infrastructure to monitor Pro-to-Enterprise conversion and identify coverage or process gaps
• Own day-to-day Salesforce operations, including data hygiene, ownership management, workflows, reports, dashboards, and process flows
• Develop attribution logic and maintain a reliable Salesforce account and opportunity data foundation
• Execute large-scale data operations including bulk ownership changes, routing, deduplication, and data remediation
• Maintain reliable data synchronisation across Salesforce, HubSpot, Gong, billing platforms, and Snowflake
• Build lightweight automation using Salesforce Flows, scripts, CLI tools, scheduled jobs, and API-level integrations
• Maintain weekly sales reporting, pipeline reviews, performance tracking, and forecasting inputs
• Translate sales data into actionable insights and recommendations for Sales Leadership
• Identify operational bottlenecks and implement scalable solutions to improve sales productivity and consistency
• Develop and maintain SOPs, documentation, workflow standards, and operational playbooks
• Build and deliver enablement for new sales workflows, systems, processes, and tools
• Partner closely with BDR and AE teams to improve sales execution, pipeline quality, and conversion
• Monitor operational performance and proactively identify data, process, and system issues
• Continuously improve sales processes through automation, standardisation, and data-driven decision-making

• 4–7 years of experience in Sales Operations, preferably within a B2B SaaS organisation
• Strong hands-on expertise with Salesforce, including reports, dashboards, data models, account ownership, workflows, and process automation
• Strong understanding of Salesforce data structures, CRM hygiene, attribution, routing, and large-scale data management
• Direct experience partnering with BDR/SDR and Account Executive teams and understanding sales cycles, quotas, pipeline, and conversion processes
• Experience working with PLG and Sales-Assist GTM models is highly desirable
• Proven experience in a player-coach role, managing teams, offshore resources, or contractors while remaining hands-on
• Strong ability to build lightweight automation using Salesforce Flows, scripts, CLI tools, scheduled jobs, or APIs
• Experience integrating or working across Salesforce and other business systems such as HubSpot, Gong, billing platforms, and data warehouses
• Strong understanding of sales reporting, forecasting, pipeline management, and performance analytics
• Excellent problem-solving skills with a strong root-cause-oriented approach
• Ability to work with large datasets and maintain high standards of data accuracy and integrity
• Strong process-building mindset with the ability to turn manual activities into scalable, repeatable workflows
• Excellent communication and stakeholder-management skills with the ability to present insights to sales leadership and senior executives
• Strong organisational skills and ability to manage multiple operational priorities in a fast-paced SaaS environment
• Salesforce Administrator certification is a plus