Analyst

• Own reporting on ecommerce performance and paid media across Google, Meta, TikTok, Amazon Ads, affiliates, and other channels
• Build and maintain dashboards in Looker Studio, Tableau, or Power BI
• Analyze campaign and channel performance and recommend budget allocation, bidding, audience, and creative optimizations
• Design, run, and interpret A/B tests on landing pages, site experience, promotions, and ad creative
• Evaluate attribution using platform data, GA4, and incrementality or MMM approaches where available
• Analyze customer cohorts, retention, lifetime value, repeat purchase rates, and LTV:CAC by channel
• Support merchandising and promotional planning through product, category, pricing, and discount performance analysis
• Forecast revenue and marketing spend for weekly, monthly, and seasonal peaks
• Audit tracking and data quality, including pixels, UTMs, conversion APIs, and GA4 events
• Present findings to non-technical stakeholders with clear, actionable recommendations

• 2–4 years of experience in ecommerce, digital marketing, or retail analytics
• Strong SQL skills and advanced Excel/Google Sheets
• Hands-on experience with GA4 and at least two major ad platforms (Google Ads, Meta Ads Manager, TikTok Ads, Amazon Advertising)
• Experience building dashboards in a BI tool
• Solid grasp of performance marketing metrics, funnel analysis, and attribution concepts
• Working knowledge of A/B testing and basic statistics (significance, sample size)
• Ability to explain complex data simply and turn analysis into a clear recommendation
• Attention to detail and skepticism about data quality
• Python or R for analysis or automation is nice to have
• Experience with Shopify, Magento/Adobe Commerce, or Salesforce Commerce Cloud is nice to have
• Familiarity with marketing mix modeling, incrementality testing, or Northbeam, Triple Whale, or Rockerbox is nice to have
• Experience with CRM and email/SMS platforms (Klaviyo, Braze, Attentive) is nice to have
• Experience with data warehouses (BigQuery, Snowflake) and dbt is nice to have