Creative Lead, Organic & Social

• Lead and manage visual designers, motion designers, video editors, and other creative contributors
• Own creative direction and quality across OpenArt’s organic social channels
• Develop original concepts for product launches, social content, announcements, events, brand moments, recurring series, and marketing initiatives
• Turn ideas into creative briefs, scripts, storyboards, references, and execution directions
• Provide actionable feedback across design, motion, video editing, storytelling, pacing, typography, composition, and visual execution
• Collaborate with social, community, product marketing, and broader marketing teams
• Conduct competitive and creative research across AI, technology, creator, entertainment, and social media brands
• Identify new formats, visual styles, trends, and content ideas to test
• Build repeatable creative formats and systems for fast, high-quality content production
• Maintain consistent creative standards while testing new styles and ideas
• Manage creative priorities and move projects efficiently from concept to final delivery
• Improve team performance through regular feedback, coaching, and clear expectations

• 5+ years of experience in creative direction, social creative, content, design, video, or a related field
• Previous experience managing and directing multidisciplinary creative teams
• Strong portfolio of social-first work across design, motion, and video
• Strong creative judgment and ability to explain why something works or doesn’t
• Experience developing original concepts rather than only executing briefs
• Strong understanding of Instagram, TikTok, X, LinkedIn, YouTube, and other social platforms
• Strong familiarity with generative AI and the current AI creative ecosystem
• Experience using or directing work made with AI image and video tools
• Ability to research competitors, creative trends, and emerging formats and translate findings into original ideas
• Strong written and verbal communication skills
• Comfortable working in a fast-moving environment with a high volume of creative output
• Comfortable working Pacific Time hours; core collaboration hours are 10:00 AM to 3:00 PM PT
• Based in Pakistan or the UAE is a strong plus
• Previous experience at an AI, technology, creator, media, or fast-growing consumer company is a strong plus
• Started career in a hands-on creative role is a strong plus
• Personal experimentation with generative AI image and video tools is a strong plus
• Experience building or managing an in-house social creative team is a strong plus