Google Ads Specialist

• Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and YouTube where relevant.
• Conduct keyword research, competitor analysis, and audience targeting to identify growth opportunities.
• Monitor and optimize campaign performance against CPC, CTR, CPA, ROAS, and conversion rates.
• Manage advertising budgets effectively to maximize campaign ROI.
• Write compelling ad copy and test different creatives, messaging, and landing pages.
• Implement and troubleshoot conversion tracking using Google Tag Manager and Google Analytics 4 (GA4).
• Conduct A/B testing and continuously improve campaign performance.
• Analyze campaign data and provide clear, actionable performance reports.
• Collaborate with marketing, creative, and sales teams to align campaigns with business objectives.
• Stay up to date with Google Ads platform updates, advertising trends, and industry best practices.

• 2–3+ years of hands-on experience managing Google Ads campaigns, ideally within a digital marketing agency or performance marketing environment.
• Proven experience managing and optimizing Google Search campaigns, with exposure to Performance Max, Display, or YouTube advertising.
• Strong knowledge of Google Ads campaign structures, bidding strategies, keyword targeting, and optimization techniques.
• Experience using Google Analytics 4 (GA4) and Google Tag Manager.
• Ability to independently manage advertising budgets and make data-driven optimization decisions.
• Solid understanding of conversion tracking, attribution, and performance marketing metrics.
• Experience conducting A/B tests and improving campaign conversion rates.
• Strong analytical and problem-solving skills with excellent attention to detail.
• Excellent written and verbal English communication skills.
• Ability to work independently in a fast-paced, remote environment.
• Comfortable presenting campaign results and recommendations to internal stakeholders or clients.
• Google Ads certifications.
• Experience managing campaigns for UK, US, or other international markets.
• Experience with lead generation campaigns for B2B, SaaS, or service-based businesses.
• Familiarity with Looker Studio, CRM platforms, and landing page optimization.
• Experience managing multiple advertising accounts simultaneously.

• Fully remote role with flexible work environment
• Work with high-growth companies and performance-driven teams
• Opportunity to scale campaigns with significant ad budgets
• Performance-based bonuses tied to campaign success
• Direct collaboration with international clients and marketing leaders