Senior Full Stack Engineer, Growth Analytics

• Build a custom application to track and analyze marketing funnel performance
• Connect advertising campaigns, creatives, landing pages, pre-landers, product pages, and checkout performance
• Develop dashboards for traffic, conversion rates, CPA, AOV, ROAS, and revenue
• Enable filtering and segmentation by campaign, ad set, creative, funnel, product, traffic source, and date range
• Build reporting to compare funnels, landing pages, offers, and funnel variations
• Integrate Meta Ads, Shopify, Hyros, Google Ads, and other data sources
• Build reliable pipelines combining advertising, funnel, and purchase data
• Use Meta Marketing API, Pixel, Conversions API, UTMs, and event tracking
• Troubleshoot attribution discrepancies and account for attribution models and reporting windows
• Integrate AI models to identify underperforming stages, conversion drop-offs, trends, anomalies, and optimization opportunities
• Build natural-language reporting and automate performance summaries
• Translate business requirements into technical specifications
• Scope projects, estimate costs, establish milestones, and recommend technologies, databases, and architecture
• Own development, QA, deployment, documentation, and maintenance
• Build and deploy scalable backend systems, APIs, databases, and custom applications using Railway or similar platforms
• Ensure dashboard performance, data accuracy, and reliability

• Strong full-stack development experience with React, Next.js, Node.js, Python, or similar technologies
• Experience building custom analytics dashboards and reporting applications
• Advanced SQL, database architecture, and API integration skills
• Deep understanding of Meta Ads tracking, attribution, and marketing performance data
• Experience working with funnel analytics, conversion events, and customer journeys
• Experience integrating OpenAI or other LLM APIs into applications
• Experience with Railway or comparable deployment infrastructure
• Proven ability to independently scope, architect, and deliver software projects
• Strong communication and problem-solving skills
• DTC, e-commerce, or performance marketing agency experience
• Shopify, Hyros, Google Ads, and Meta Marketing API integrations
• Custom funnel tracking, UTM management, and event-based analytics
• Familiarity with GA4, Triple Whale, or Funnelish
• AI automation, anomaly detection, and custom business intelligence tools