Google Ads Specialist, PPC / Search

• Set up, restructure, launch and optimize Google Search and Microsoft Search campaigns
• Manage keyword structures, search terms and negatives
• Monitor performance using CPC, CPA, ROAS and Impression Share, and diagnose issues
• Operate and configure the internal optimization tool
• Validate campaign data and catch anomalies
• Help develop and test new features
• Occasionally write short client updates or answer client questions in writing; all messages are reviewed through the internal chat and there are no client calls

• 6+ months of hands-on experience running Google Ads Search campaigns
• Solid grasp of campaign structure, keyword analysis, match types, negatives and bid strategies (CPC, CPA and others)
• Confident Google Ads Editor user
• Strong Excel skills; pivot tables and VLOOKUP are essential
• Analytical mindset and attention to detail
• Good spoken and written English
• Russian is a strong plus
• Experience with brand Search campaigns is nice to have
• Experience with Microsoft Ads is nice to have