Marketing Lead

• Own marketing for the training business from strategy through execution
• Refresh the website to be training-first and update program positioning
• Maintain the modern code-based website using AI coding tools
• Own conversion paths, forms, page speed, SEO basics, and analytics
• Package the program catalog into clear, marketable program shapes
• Develop positioning and messaging for programs
• Build a library of case studies, outcome data, and testimonials
• Partner with sales on pitch decks, one-pagers, sample curricula, proposal templates, and lead magnets
• Define and execute the channel mix, adjusting based on performance data
• Track website traffic, engagement, followers, email list growth, inbound leads, and sourced meetings
• Share a short weekly marketing report
• Run small, fast experiments and communicate what is and is not working
• Manage a monthly budget in the four to low five figures for tools, ads, materials, events, and outside specialists
• Partner with sales on target accounts, campaigns, follow-up, and messaging
• Maintain understanding of product-team workflows, AI's impact on product work, and enterprise AI adoption challenges

• Five or more years in B2B marketing
• Experience as a first or only marketer, or on a small team owning both strategy and execution
• Experience marketing high-consideration services or software to enterprise buyers
• Excellent writing skills and ability to provide strong marketing writing samples
• Hands-on experience with AI tools, including Claude Code, Codex, Cursor, or similar coding agents
• Ability to use AI for research and production while identifying where AI worsens the work
• Ability to set up analytics, tracking links, and a basic CRM pipeline
• Ability to build a simple performance dashboard
• Self-directed, able to set the marketing plan and drive execution
• Understanding of senior product and technology leaders at large companies as enterprise buyers
• Near-native English, C2 minimum, written and spoken
• Availability for consistent overlap with US business hours
• Nice to have: marketing experience in professional education, corporate training, learning and development, or consulting
• Nice to have: familiarity with product management and software teams
• Nice to have: design skills using Figma or similar and basic video editing
• Nice to have: account-based marketing experience
• Nice to have: experience with modern static site frameworks such as Astro or Next.js
• Nice to have: experience marketing to healthcare or other regulated industries

• 1099 independent contractor engagement
• Fully remote work
• US timezone overlap required
• Compensation designed to compete with top-tier remote compensation