Email Marketer

• Design, build, and optimize lifecycle programs across onboarding, activation, engagement, retention, churn prevention, and re-engagement journeys
• Develop audience segments based on user behavior, engagement patterns, lifecycle stages, and product interactions
• Own the planning, execution, and optimization of automated workflows, transactional communications, and promotional campaigns
• Monitor and maintain email health, sender reputation, authentication protocols, and deliverability best practices
• Develop and execute testing strategies across messaging, timing, segmentation, content structure, and user journeys
• Monitor lifecycle KPIs and marketing performance metrics, translating data into actionable recommendations and strategic improvements
• Partner with product, design, analytics, engineering, and growth teams to align lifecycle communications with business objectives
• Improve workflows, automation, reporting, and operational efficiency across the lifecycle marketing function

• Proven experience managing lifecycle, retention, CRM, email, or customer engagement programs within technology, consumer, SaaS, gaming, e-commerce, or digital product environments
• Hands-on experience with lifecycle and marketing automation platforms such as Customer.io, Braze, Iterable, Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar platforms
• Strong analytical skills with the ability to interpret performance data, identify trends, and make decisions based on measurable outcomes
• Experience developing audience segmentation strategies and behavioral communication programs at scale
• Understanding of email deliverability principles, domain reputation, authentication standards, and lifecycle communication best practices
• Systems-oriented thinking focused on optimizing and scaling processes, automations, and workflows
• Effective communication across technical and non-technical teams with exceptional attention to detail
• Experience with gaming, entertainment, creator ecosystems, consumer technology, or digital communities
• Experience working closely with product and engineering teams
• Familiarity with SQL, analytics tools, or customer data platforms
• Experience with push notifications, SMS, in-app messaging, or omnichannel lifecycle programs
• Experience supporting global user bases across multiple markets and time zones