Growth Marketing Lead

• Own growth marketing end to end for Assignar, a construction technology company
• Build and run experiments by forming hypotheses, shipping tests, measuring results, and scaling or stopping them
• Rebuild the funnel, including the website, landing pages, forms, and conversion paths from first click to booked meeting
• Manage paid search, paid social, SEO, content, email, and lifecycle channels
• Allocate and adjust marketing budgets based on performance data
• Improve sales handover through lead scoring, routing, follow-up, and pipeline processes
• Own CRM, marketing automation, tracking, attribution, and reporting
• Interview contractors, attend sales calls, review lost-deal notes, and visit customer job sites
• Work alongside the sales team to improve customer conversations
• Report to Madeline Crowley, VP of Marketing

• Four or more years in growth or demand generation for a B2B software business
• Evidence of having built a function, funnel, or channel from scratch
• Ability to describe and explain testing experiments, including expectations, outcomes, and next steps
• Established working relationship with a sales team
• Understanding of a BDR's day and effective sales collaboration
• Hands-on experience building pages, writing emails, and setting up marketing automation
• Construction, trades, mining, field services, or other non-tech industry marketing experience is advantageous but not required
• Previous experience carrying a sales number is advantageous but not required
• Experience as the first or second marketing hire is advantageous but not required
• Experience using AI to increase experimentation velocity is advantageous but not required

• Remote across Australia
• Opportunity to visit contractors and observe product use on job sites
• Small team environment
• Collaboration with a supportive sales team
• No take-home task in the application process
• Response to every application within five business days