Content and Social Marketing Specialist

• Develop and manage the China content strategy and editorial calendar.
• Create and edit Chinese thought leadership, regulatory updates, country guides, case studies, interviews, campaign content and social posts.
• Monitor global employment, labour, payroll and regulatory developments and turn complex topics into practical insights.
• Manage content across WeChat, Xiaohongshu, Zhihu, the corporate website and other platforms.
• Localize global content with Chinese-market context, examples and perspectives.
• Support partner campaigns, paid initiatives, events and sales-enablement activities.
• Collaborate with subject-matter experts, marketing, sales and external partners.
• Ensure Chinese-language content meets brand, messaging, quality and editorial standards.
• Track content and social media performance and improve topics, formats and distribution.
• Report to the APAC Marketing Lead.

• 3–5 years’ experience in content marketing, social media, marketing communications, journalism or a related role.
• Bachelor’s degree in Marketing, Communications, Journalism, Business or a related field.
• Native-level Simplified Chinese writing, editing and proofreading skills.
• Hands-on experience creating content for WeChat and strong understanding of the Chinese digital/social media landscape.
• Ability to turn complex business, regulatory or technical topics into clear and engaging content.
• Experience creating articles, social posts, case studies, interviews and campaign content.
• Strong research, fact-checking and editorial skills.
• Experience localizing global content for Chinese audiences and adapting content to local market needs.
• Working proficiency in English.
• Strong project management skills and ability to manage multiple priorities and deadlines.
• Basic understanding of content performance metrics and social media analytics.
• Excellent understanding of Chinese audiences, cultural nuances and platform behaviours.
• Strong storytelling skills.
• Curiosity about global business, international workforce trends and overseas expansion.
• Strong ownership, initiative and attention to detail.
• Collaborative and adaptable approach.
• Ability to balance creativity with accuracy, brand consistency and business objectives.
• B2B or professional services experience preferred; experience in HR services, global employment, payroll, compliance, SaaS or international business advantageous.

• Autonomy & Flexibility (Work in Any Way)
• Bonding Leave: Enjoy paid leave to bond with your new family member.
• 2 Charitable Days
• Reward & Recognition Program
• Corporate bonus/SIP: annual bonus scheme or sales incentive plan
• International Environment
• Access to 2 learning platforms for continuous growth