Technical Marketing Expert, Claude

• Position new products and offers and write core messaging
• Build and launch landing pages and checkout flows independently
• Install and verify tracking with Meta Pixel, Conversions API, GA4, and consent management
• Create creatives for Meta and other channels, including AI-generated images and video
• Plan and manage campaigns with an allocated budget
• Define conversion events, target CPA, and ROAS based on margin and retention
• Set up and evaluate A/B tests and make decisions based on the results
• Apply healthcare advertising regulations, including the German Heilmittelwerbegesetz, the EU Health Claims Regulation, and Meta policies
• Document work performed with Claude so that it is understandable and reproducible for others
• Complete a work sample from positioning through media planning, including a hosted landing page and tracking

• Has managed Meta campaigns with an allocated budget
• Understands the difference between a conversion event and a click
• Can independently launch a tracked page using Vercel, Netlify, or a comparable platform
• Works daily with Claude or comparable models and can identify their errors
• Knowledge of contribution margin, lifetime value, and target CPA
• Native-level German
• No degree required
• No résumé required; the work sample is the application

• 100% remote work with extensive flexibility, autonomy, and genuine team spirit
• Significant creative freedom, short decision-making paths, and real ownership
• Regular in-person team meetings, approximately three times per year
• Participation in the company’s success through a VSOP (virtual stock option plan)
• Professional development and coaching budget
• Committed, interdisciplinary team with a clear mission
• €100 compensation for every complete work sample submission, regardless of the outcome
• You retain the rights to the submitted work