Product Marketing Manager

• Bring new courses to market together with Product Management
• Translate target audience and labor market analyses into positioning, value propositions, and launch packages for Marketing and Education Consulting
• Develop clear, customer-centric messaging foundations for all courses and across multiple channels
• Develop messaging for prospective participants as well as employment agency and job center representatives
• Monitor competitors and demand, and feed market insights into product development
• Build a central product data repository and single source of truth
• Develop the product data repository to supply the website, course portals, Sales, and Marketing
• Define processes, responsibilities, and quality standards for product content together with IT, Product Management, and Operations
• Design and build AI-powered workflows for processing product data and creating, reviewing, and optimizing copy
• Design scalable, consistent, and funding-compliant content workflows with clearly defined human review steps
• Contribute requirements for a future content or product information system and help drive its implementation
• Measure the impact of product presentation and messaging on conversion, and optimize based on data
• Report to the Head of Marketing and work closely with Product Management and Operations

• Several years of experience in Product Marketing, Product Management, or a comparable role at the intersection of Product, Marketing, and Data
• Experience with conversion-focused copy optimization
• Ability to structure product information, model data flows, and build scalable processes
• Hands-on experience with AI tools and automation
• Experience with agent-based workflows, prompt design, and no-code/low-code tools is a plus
• Experience with product data, CMS or PIM systems, and data governance
• Strong customer focus and the ability to translate audience needs into clear positioning and content guidelines
• Analytical mindset and confidence working with funnel and conversion data
• Ability to lead laterally across teams and drive initiatives independently
• Excellent written and spoken German
• Experience in the education or continuing education sector, particularly publicly funded training (AZAV, education vouchers), is a major plus

• 100% remote work from anywhere in Germany
• IT equipment provided
• Additional gross monthly allowance of €50
• Work remotely from another EU country for up to 6 weeks per year
• 30 days of vacation
• Support with career planning and professional development
• Wellhub membership with digital tools and local fitness offerings
• Flat hierarchies, an informal first-name culture, and regular team gatherings
• Company pension scheme
• Childcare allowance
• Corporate Benefits with discounts and exclusive offers
• Meaningful work with opportunities for professional growth