Google Ads Lead

• Own and scale Google as a key acquisition channel across Valerie's ecommerce brands
• Own Google Ads strategy, budgets, performance, experimentation, and channel growth across Search, Shopping, Performance Max, YouTube, Display, and emerging Google products
• Translate growth targets into channel strategy
• Make investment decisions and ensure campaigns deliver against revenue and profitability goals
• Improve acquisition through search strategy, creative, feeds, bidding, measurement, and experimentation
• Set direction for other Google Ads practitioners
• Build playbooks and systems to scale Google performance across brands
• Identify winning opportunities and risks proactively
• Audit account performance and determine what is working, what is not, and why
• Coach other buyers and raise Google Ads execution quality across the team
• Translate complex performance data into actionable recommendations for founders and senior stakeholders
• Stay current with Google's product changes, automation, AI, and emerging advertising capabilities
• Participate in interviews and practical assessments as part of the hiring process

• 7+ years of experience in Google Ads / paid search, with significant experience leading Google performance for ecommerce or DTC businesses
• Proven experience owning and scaling significant Google Ads budgets across multiple brands, markets, or business units
• Deep expertise across Search, Shopping, Performance Max, YouTube, Display, and Demand Gen
• Strong understanding of Google Ads bidding strategies, including Target ROAS, Target CPA, Max Conversions, Max Conversion Value, and value-based bidding
• Proven experience developing channel strategy against revenue, CAC, ROAS, CPA, and profitability targets
• Strong understanding of keyword strategy, search intent, campaign architecture, ad copy, audience strategy, budget allocation, and optimisation
• Deep expertise in Google Merchant Center and product feed optimisation
• Strong experience with structured experimentation across creative, copy, bidding, targeting, feeds, landing pages, and campaign structures
• Strong understanding of ecommerce metrics including ROAS, CAC, CPA, MER, CVR, revenue, contribution margin, and profitability
• Strong knowledge of measurement and attribution, including GA4, GTM, Enhanced Conversions, offline conversion tracking, and server-side tracking
• Ability to audit complex Google Ads accounts and identify tactical issues and broader growth opportunities
• Experience managing, mentoring, or providing strategic direction to other paid media practitioners
• Excellent analytical, communication, and stakeholder management skills
• Ability to work closely with Creative, Analytics, Ecommerce, Product, and leadership teams
• Comfortable operating in a fast-moving environment with multiple brands and changing priorities
• Google Ads certifications are listed as bonus points, not required

• Competitive compensation
• Tools needed to do your best work
• Opportunities to grow as Valerie grows
• Meaningful work with visible impact
• High ownership from day one
• Collaboration with experienced founders, operators, and specialists
• Inclusive workplace
• Role-specific assessment or practical exercise where applicable