Senior CRM Analyst

• Develop and lead the acquisition and retention strategy for Neon’s Investment products through CRM.
• Drive ongoing customer engagement with Neon’s Investment portfolio.
• Manage and segment the customer base, applying clustering intelligence to personalize customer communication journeys.
• Execute, measure, and analyze tests, communication journeys, and in-app and out-of-app campaigns to rapidly refine CRM strategies.
• Collaborate with cross-functional teams, generating CRM insights that support and guide Product, Design, and Growth teams.
• Develop and lead action plans focused on customer-base engagement and the rollout of acquisition and retention strategies.

• Bachelor’s degree completed.
• Solid, established experience in CRM positions, with maturity appropriate for a Senior-level role.
• Practical, proven experience designing customer retention and engagement strategies.
• Proficiency in Salesforce Marketing Cloud, particularly Automation Studio, Content Builder, and Journey Builder.
• Proficiency in testing methodologies applied to Growth and CRM, including A/B testing, control-group definition, campaign measurement, and lift calculation.
• Knowledge of SQL and data-manipulation tools, enabling autonomy in customer analysis and segmentation.
• Strong project-management skills, ownership, and organizational ability to lead complex initiatives independently.
• Sharp analytical perspective and business orientation, with the ability to translate data and usage behavior into loyalty strategies.
• Experience or knowledge using generative or predictive Artificial Intelligence tools to optimize workflows, personalize content, and generate predictive CRM insights is desirable.
• Professional experience or project involvement in Insurance.
• Experience with Mixpanel and GitHub.

• Medical and dental insurance
• Meal and food allowance
• Life insurance
• Home office equipment allowance
• Gympass: network of gyms and online classes
• Daycare or nanny allowance
• Extended parental leave
• Open English: discounted lesson packages for all Neowners and their dependents
• Discounts on MBA programs and specializations at USP ESALQ
• Betterfly: wellness platform
• Alô Cafuné: psychological support program
• Epharma: discounts of up to 50% on medications
• Allya: partner network offering discounts at pharmacies, supermarkets, and other establishments
• Coworking space access, according to internal policy
• Semiannual performance and culture review cycle
• Ongoing feedback and support for your individual development plan
• Decola: internal mobility program
• Onflow: internal knowledge network
• Access to payroll-deducted loans
• Free cashback