Marketing Lead – Growth

• Develop a deep understanding of target markets, customer motivations, pain points, objections, competitors and commercial objectives.
• Develop positioning, messaging, offers and marketing strategies communicating the business’s value proposition.
• Translate business objectives into practical marketing plans, priorities and measurable targets.
• Build and optimise end-to-end customer journeys from audience targeting and lead magnets through enquiry, nurture, appointment and sales handover.
• Develop acquisition journeys for rooming/multi-occupancy owners and traditional residential landlords.
• Create and optimise landing pages, lead capture, email/SMS nurture and CRM workflows.
• Support sales conversion through proposals, presentations, case studies and marketing collateral.
• Own the content calendar, copywriting, creative production and social media activity.
• Manage website content, SEO/GEO, paid campaigns, database marketing and referral campaigns.
• Capture authentic content, customer stories, case studies and supporting evidence with the Australian team.
• Maintain consistent brand positioning, tone and messaging across channels.
• Maintain CRM data, campaign tracking, reporting and performance dashboards.
• Monitor lead quality, appointments, conversion rates, acquisition costs and other commercial metrics.
• Test and optimise audiences, messaging, creative, offers and conversion points.
• Identify funnel weaknesses and implement data-driven improvements.
• Use AI tools to improve research, content quality, productivity, analysis and experimentation.
• Identify and implement broader AI and automation opportunities.
• Build, test and maintain reliable marketing and automation workflows.
• Document campaigns, systems and processes through workflows and SOPs.
• Own marketing objectives from planning through execution, measurement and improvement.
• Work with the Australian team and contribute to broader business growth.
• Independently prioritise work, solve problems and follow through without micromanagement.
• Initially focus on the property management business, then extend proven practices across other businesses.
• Grow the client recruitment pipeline and build growth pipelines for rooming/multi-occupancy and traditional residential management.
• Deliver measurable growth, improve operations and make the business more scalable.

• Proven experience in senior, growth, or performance marketing, with measurable commercial results.
• Strong full-funnel marketing expertise, including lead generation, nurturing, conversion, CRM and customer journeys.
• Excellent English communication and copywriting skills, with strong brand and messaging judgement.
• Ability to independently develop, execute and optimise marketing strategies based on data and business objectives.
• Hands-on experience across content, social media, paid advertising, SEO, email/database marketing and websites.
• Experience with CRM, marketing automation, campaign tracking and performance reporting.
• Practical experience using AI tools to improve research, content, productivity and marketing execution.
• Highly organised, proactive and commercially minded, with the ability to manage priorities without micromanagement.
• Strong ownership, accountability, problem-solving and collaboration skills, with the confidence to challenge constructively and propose solutions.
• Align with AU business hours, approximately 9 AM–5 PM, Monday to Friday.
• Disclose any existing ongoing roles or client work.
• Reflect this engagement on LinkedIn, clearly marked as “Independent Contractor”.

• 100% remote work from home
• Flexibility in managing time as an independent contractor