Head of Performance Creative

• Own the end-to-end creative testing pipeline across Meta and Google/YouTube
• Produce 500+ direct-response ad variations per month, including UGC edits, founder stories, problem-solution hooks, fit comparisons, and unboxings
• Champion AI workflows for scriptwriting, voiceovers, visual concepts, and creative automation
• Analyze creative metrics daily with Media Buyers, including 3-second hook rates, hold rates, outbound CTR, and CVR
• Iterate on winning creative angles to defeat ad fatigue and improve performance
• Oversee creator briefs, UGC sourcing, and influencer creative seeding
• Build structured briefing frameworks for authentic, high-converting creator content
• Maintain brand aesthetics and comply with Meta and Google advertising policies
• Direct, mentor, and govern a remote team of creative strategists, video editors, motion designers, and copywriters
• Collaborate with the Media Buying team, Creative Strategists, Head of Marketing, and CEO

• Fluent English (Mandatory): Full professional business fluency in spoken and written English
• Hands-on experience integrating generative AI tools (Midjourney, Runway, Sora/AI video tools, ElevenLabs, Claude/ChatGPT) directly into creative production workflows
• 5+ years leading ad creative strategy for high-growth DTC brands ($20M–$100M revenue scale)
• Portfolio of scalable, winning Meta and Google ad campaigns
• Direct understanding of media buying metrics (hook rates, hold rates, CAC, MER, CVR)
• Deep empathy for the modern consumer and understanding of body positivity, sizing confidence, fit messaging, and aesthetic presentation in intimates/apparel
• Hands-on experience producing TikTok/Reels native content and Shorts formats
• Prior experience managing a distributed creative team across global time zones

• Competitive base salary + performance-based profit share / bonus
• 100% remote flexibility with global autonomy
• Full ownership over multi-million-dollar ad budget creative strategies