Copywriter, Performance Marketing

• Write marketing and lifecycle emails, including welcome series, nurture/engagement workflows, and promotional campaigns, for the Xometry and Thomas brands
• Write video scripts for YouTube, paid social, and product explainer videos
• Write landing page copy from hero messaging and value propositions through calls to action
• Partner with Lifecycle Marketing to plan and sequence email journeys
• Collaborate with designers and video producers to align copy with visuals and pacing
• Collaborate cross-functionally with Product, Content, and Growth Marketing
• Use performance data and testing insights to refine copy for higher engagement and conversion
• Contribute to campaign brainstorms and messaging strategy
• Maintain and evolve messaging frameworks, email templates, and reusable landing page copy blocks
• Build and use Claude Skills to accelerate copy production, quality assurance, and A/B test variant generation
• Maintain a deep understanding of target audiences across Xometry and Thomas
• Own copy execution for assigned email flows, video scripts, and landing pages
• Make day-to-day copy and messaging decisions within brand guidelines
• Escalate risks related to brand voice, compliance, or performance
• Report to the Content Director and work with Lifecycle Marketing, Growth Marketing, Product, designers, and video producers

• 4+ years of experience writing for performance marketing, lifecycle/email marketing, or growth-focused content roles
• Proven track record of writing high-converting email, video script, and/or landing page copy
• Strong understanding of email marketing mechanics, including segmentation, sequencing, and deliverability basics
• Understanding of landing page structure and conversion principles
• Familiarity with performance KPIs, including open rate, CTR, CVR, and ROAS
• Comfort and proficiency with HubSpot or a similar CRM/ESP platform, A/B testing, and AI tools
• Demonstrated project management and organizational skills for managing multiple campaigns and drafts simultaneously
• Excellent English grammar, editing, and messaging skills in a B2B context
• Adept at building Claude Skills or comparable custom AI workflows/agents
• Experience in manufacturing, engineering, or industrial sectors preferred
• Familiarity with Xometry's buyer personas or similar ICP-driven marketing preferred
• Experience briefing or storyboarding video scripts alongside a production or design team preferred
• Track record shipping multiple Claude Skills or AI workflows into an active production/creative pipeline preferred