Online Marketing Manager

• Define and execute the strategy and growth roadmap for the customer-facing website experience across Farmers.com, Foremost.com and BristolWest.com
• Optimize digital customer journeys to improve acquisition, engagement, conversion, and self-service outcomes
• Lead and develop a team of web content professionals, setting priorities and driving execution
• Partner with Marketing, SEO/GEO, Paid Media, Product, UX, Analytics, and Technology teams to deliver high-impact digital experiences
• Lead conversion-rate optimization and experimentation across website content, navigation, page layouts, calls to action, landing pages and customer journeys
• Leverage analytics, customer insights, and market trends to identify opportunities and measure performance
• Create and monitor KPIs, dashboards, and reports to drive data-based decision-making and business results
• Present recommendations and influence stakeholders at all levels of the organization
• Foster collaboration, innovation, and continuous improvement across teams

• Bachelor’s degree in Marketing, Business, Digital Media, Online Media, or a related field
• Fluent English proficiency
• 7+ years of experience in online marketing, growth marketing, digital media, website management, SEO/GEO, or digital product management
• Strong understanding of website optimization, customer acquisition, conversion funnels, and digital customer journeys
• Experience developing digital strategies, roadmaps, and cross-functional marketing initiatives
• Advanced stakeholder management and collaboration skills
• Experience leading, coaching, or developing team members
• Proficiency with web analytics and optimization tools such as Google Analytics, Adobe Target, Optimizely, or VWO
• Experience with Content Management Systems (CMS), Power BI, Tableau, and Microsoft Office
• Strong analytical, communication, presentation, and problem-solving skills
• Ability to prioritize competing initiatives, influence stakeholders, and drive measurable business outcomes
• Knowledge of SEO/GEO, growth marketing, and performance marketing best practices
• Preferred: Experience managing large-scale customer-facing websites
• Preferred: Familiarity with UX, Product, and Digital Technology teams
• Preferred: Experience working with ROI-driven campaigns, A/B testing, and conversion optimization programs

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements (remote and/or office-based)
• Dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development