Freelance Google Ads Specialist

• Audit existing Google Ads accounts and identify optimization opportunities
• Define campaign structure and strategy based on objectives
• Create, configure, and manage Search, Display, Remarketing, and Performance Max campaigns
• Conduct keyword research and search intent analysis
• Structure ad groups and audiences
• Write and test ads and various assets
• Define and optimize bidding strategies and budget allocation
• Regularly analyze search terms and manage negative keywords
• Set up and monitor conversion tracking
• Use Google Analytics 4 and Google Tag Manager to measure performance
• Track key KPIs: impressions, CTR, CPC, conversion rate, CPA, and ROAS
• Implement tests and experiments to continuously improve performance
• Identify the highest-performing campaigns, audiences, keywords, and ads
• Produce clear reports with actionable recommendations
• Stay up to date with Google Ads developments and new features

• Solid, demonstrable experience managing Google Ads campaigns
• Strong command of Search campaigns and Google bidding strategies
• Good knowledge of Google Analytics 4 and Google Tag Manager
• Strong understanding of tracking, conversions, and attribution
• Ability to analyze data and turn results into concrete actions
• Good understanding of lead generation and acquisition objectives
• ROI- and performance-oriented approach, beyond visibility metrics
• Ability to manage multiple accounts and projects simultaneously
• Self-motivated, detail-oriented, and proactive
• Experience across multiple industries and the ability to present concrete campaign case studies and results achieved will be highly valued

• Fully remote
• Freelance collaboration