Google Ads Specialist

• Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and Performance Max.
• Conduct keyword research, competitor analysis, and audience targeting to identify growth opportunities.
• Monitor campaign performance and optimize bids, budgets, ad copy, and targeting to improve ROI and ROAS.
• Manage campaign budgets efficiently while maintaining strong performance against KPIs.
• Set up, monitor, and troubleshoot conversion tracking using Google Tag Manager and Google Analytics 4 (GA4).
• Conduct A/B testing on ad creatives, landing pages, and campaign strategies to improve conversion rates.
• Analyze campaign data and prepare clear performance reports with actionable recommendations.
• Identify opportunities to reduce cost per acquisition (CPA) and improve lead quality.
• Collaborate with marketing, creative, and sales teams to align paid advertising strategies with business objectives.
• Stay updated on Google Ads platform changes, industry trends, and PPC best practices.

• 2–3+ years of hands-on experience managing Google Ads campaigns, preferably for agencies, eCommerce brands, or lead generation businesses.
• Proven experience managing and optimizing Google Search campaigns.
• Strong knowledge of Google Ads campaign structures, bidding strategies, keyword match types, and negative keywords.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
• Ability to analyze campaign performance and make data-driven optimization decisions.
• Experience managing advertising budgets and working toward measurable performance targets.
• Familiarity with Performance Max, Display, Shopping, or YouTube Ads is an advantage.
• Strong understanding of key PPC metrics, including CTR, CPC, CPA, conversion rate, and ROAS.
• Excellent written and verbal English communication skills.
• Strong organizational skills, attention to detail, and ability to manage multiple campaigns independently.
• Experience working with international clients or marketing agencies is a plus.
• Google Ads certifications are advantageous but not mandatory.

• Fully remote role with flexible work environment
• Work with high-growth companies and performance-driven teams
• Opportunity to scale campaigns with significant ad budgets
• Performance-based bonuses tied to campaign success
• Direct collaboration with international clients and marketing leaders