Junior Performance Marketing Specialist, Paid Acquisition, Growth

• Launch, manage and optimise paid acquisition campaigns across mainstream consumer advertising platforms
• Take direct ownership of individual campaigns, including setup, monitoring, testing and performance optimisation
• Manage campaigns across Meta, TikTok, Google, Instagram, Reddit or comparable consumer acquisition channels
• Monitor customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates and other commercial performance indicators
• Analyse campaign data to identify opportunities for improving acquisition efficiency and overall performance
• Design and execute structured tests across audiences, targeting strategies, advertising creatives and campaign configurations
• Evaluate test results and implement data-driven changes to improve campaign outcomes
• Identify underperforming campaigns and take proactive steps to optimise results
• Track individual campaign contributions and communicate actions, decisions and measurable improvements
• Collaborate with the Growth team on acquisition strategies, creative testing and performance initiatives
• Research emerging consumer acquisition opportunities and advertising platform developments
• Support continuous experimentation to improve conversion, customer acquisition and marketing efficiency
• Develop the skills and experience required to independently manage larger advertising budgets
• Work closely with the CMO & Co-founder to support the company's consumer growth objectives

• Hands-on professional experience in performance marketing, paid acquisition or media buying
• Proven experience personally launching, managing and optimising paid advertising campaigns
• Practical experience with at least one major consumer acquisition platform, such as Meta Ads, TikTok Ads, Google Ads, Instagram Ads or Reddit Ads
• Strong understanding of CAC, ROAS, conversion rates and commercial campaign performance
• Ability to demonstrate individual campaign ownership and clearly explain specific actions taken to improve results
• Experience testing advertising creatives, audiences, targeting strategies or campaign structures
• Ability to interpret campaign performance data and translate insights into practical optimisation decisions
• Strong analytical thinking and a results-oriented approach
• Comfortable working directly within advertising platforms and taking responsibility for campaign execution
• Ability to communicate measurable campaign results and distinguish personal contributions from broader team achievements
• Strong experimentation mindset and willingness to continuously test and refine acquisition strategies
• Excellent organisational skills and attention to detail
• Ability to work independently and collaborate effectively with an international remote team
• Fluent written and spoken English
• Willingness to work under a B2B contractor agreement

• Fully remote working arrangement from Europe or Asia
• Competitive compensation package aligned with experience
• B2B contractor engagement
• Opportunity to work in a rapidly growing international consumer AI business
• Direct collaboration with the CMO & Co-founder
• Hands-on exposure to consumer acquisition campaigns and growth strategies
• Opportunity to develop towards independently managing larger advertising budgets
• Strong focus on experimentation, campaign optimisation and measurable performance
• International working environment with a collaborative Growth team
• Opportunity to strengthen practical expertise across leading digital advertising platforms
• Professional growth opportunities within an innovative AI-focused organisation