Go-to-Market Manager – Identity & Data Partnerships, ID Graph

• Define and execute GTM strategies for new ID Graph capabilities, datasets, APIs, and platform features
• Build launch plans for new data partnerships and product releases
• Develop positioning, messaging, pricing recommendations, and commercial packaging
• Partner with Product Marketing and Sales Enablement to create customer-facing collateral
• Identify, evaluate, and onboard strategic data vendors and technology partners
• Lead commercial conversations with data providers, identity partners, measurement vendors, and technology platforms
• Own vendor relationships from discovery through contract execution, launch, and renewal
• Drive quarterly business reviews and monitor vendor performance against commercial and operational KPIs
• Lead commercial negotiations with external vendors and strategic partners
• Review and negotiate MSAs, SOWs, Data Licensing Agreements, NDAs, pricing schedules, SLAs, and commercial and payment terms
• Partner with Legal, Finance, and Procurement teams to finalize agreements
• Track contract renewals, vendor obligations, and licensing compliance
• Act as the primary liaison between Product Management, Engineering, Data Engineering, Data Science, Legal, Finance, Procurement, Sales, Customer Success, external vendors, and data partners
• Drive alignment across teams for partner onboarding and product launches
• Participate in technical discovery sessions and gather business and technical requirements from prospective partners
• Evaluate partner capabilities and technical feasibility
• Translate commercial requirements into product requirements
• Support roadmap prioritization for external integrations and strategic partnerships
• Serve as business expert across identity graphs, audience data, measurement, activation, data licensing, enrichment, clean rooms, CDPs, programmatic advertising, and privacy-first marketing
• Develop business cases and perform ROI and cost-benefit analyses for new partnerships
• Support pricing and packaging decisions
• Work with Finance on vendor budgets and forecasting
• Track commercial performance of new products and partnerships
• Manage GTM timelines across multiple workstreams
• Identify risks, dependencies, and mitigation plans
• Drive launch readiness across Product, Engineering, Sales, and Operations
• Ensure on-time execution of partner onboarding and product launches

• 6–10 years of experience in Go-to-Market, Strategic Partnerships, Business Development, Product Operations, Commercial Product Management, or a related role
• Proven experience in the AdTech, MarTech, Identity, Data, Digital Advertising, or Marketing Technology industry
• Strong understanding of Identity Graphs, Audience Measurement, Audience Segmentation, Data Enrichment, Data Licensing, DSPs, SSPs, CDPs, Clean Rooms, and Programmatic Advertising
• Demonstrated experience negotiating commercial agreements with external vendors and partners
• Strong understanding of contract terminology, licensing models, commercial negotiations, and vendor management
• Experience working closely with Legal, Finance, Procurement, Product, and Engineering teams
• Excellent stakeholder management, negotiation, communication, and presentation skills
• Strong analytical and problem-solving abilities
• Must be willing and able to work during US business hours (EST/PST overlap)
• Experience with identity providers or data companies such as LiveRamp, Experian, TransUnion, Acxiom, Neustar, or similar organizations is preferred
• Familiarity with GDPR, CCPA, and other data privacy regulations is preferred
• Experience launching SaaS, data, or API-based products is preferred
• Knowledge of Databricks, Snowflake, AWS Clean Rooms, BigQuery, or similar cloud data platforms is preferred
• MBA or equivalent business experience is a plus

• 15 days annual leave
• 12 days sick leave
• Maternity leave
• Paternity leave
• Birthday leave entitlement
• Dedicated L&D budget for all teams to upskill and get certified
• Group Personal Accident Cover
• Life Cover Insurance
• Insurance coverage for the entire family (employee plus up to 7 dependents: self, spouse, up to 4 children, and parents)
• Monthly cross-team lunch
• Rewards and Recognition program, including Employee of the Month, Star Performer, and Tenure Celebration