Senior Google Ads Specialist

• Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.
• Develop and execute paid advertising strategies focused on lead generation, conversions, ROAS, and customer acquisition.
• Manage substantial monthly advertising budgets while maximizing campaign efficiency and profitability.
• Conduct in-depth keyword research, competitor analysis, audience targeting, and bid optimization.
• Monitor and improve CPA, CPC, CTR, conversion rates, and ROAS.
• Implement and troubleshoot conversion tracking using Google Tag Manager, GA4, and Google Ads.
• Run A/B tests on ad copy, landing pages, bidding strategies, and audience segments.
• Analyze campaign performance and provide actionable recommendations.
• Create detailed performance reports and communicate insights to clients and internal stakeholders.
• Stay current with Google Ads platform updates, automation, and performance marketing best practices.

• 4–5+ years of professional experience managing Google Ads campaigns, preferably in an agency or high-growth business environment.
• Proven track record of scaling successful Google Ads campaigns and delivering measurable ROI.
• Advanced knowledge of Google Search Ads, Performance Max, Display, Shopping, and remarketing strategies.
• Strong experience managing and optimizing substantial monthly ad spend.
• Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
• Strong understanding of bidding strategies, attribution models, and conversion rate optimization (CRO).
• Excellent analytical skills with the ability to translate campaign data into actionable business insights.
• Experience with Google Looker Studio, reporting dashboards, and performance analysis.
• Strong communication skills and confidence presenting campaign results to stakeholders.
• Ability to independently manage multiple campaigns, prioritize tasks, and meet performance targets.
• Excellent written and spoken English.
• Google Ads certifications.
• Experience managing paid media campaigns for international markets, particularly the US, UK, or Australia.
• Experience with Meta Ads, Microsoft Ads, or other paid advertising platforms.
• Experience working with SaaS, eCommerce, lead generation, or B2B companies.
• Familiarity with landing page optimization and marketing automation tools.

• Fully remote role with flexible work environment
• Work with high-growth companies and performance-driven teams
• Opportunity to scale campaigns with significant ad budgets
• Performance-based bonuses tied to campaign success
• Direct collaboration with international clients and marketing leaders