Salesforce Marketing Cloud Consultant – Senior

• Create and enhance communication programs and customer relationship strategies focused on retention, engagement, and loyalty
• Develop and implement automated marketing journeys using Salesforce Marketing Cloud
• Build, configure, and monitor automations through Data Extensions (DE), Automation Studio, and Journey Builder
• Segment customer databases for targeted campaigns and communications
• Plan and execute omnichannel journeys, ensuring a consistent experience throughout the customer relationship lifecycle
• Configure triggers, entry rules, segmentation criteria, and automated actions within journeys
• Track campaign performance indicators, analyzing results and optimization opportunities
• Ensure the quality, governance, and integrity of data used in CRM and automation initiatives
• Collaborate with CRM, Marketing, Data, and Technology teams to implement customer relationship initiatives
• Conduct testing and validation, and continuously improve existing automations and journeys
• Support the development of personalization and behavior- and profile-based communication strategies

• Experience with Salesforce Marketing Cloud Engagement
• Knowledge of creating, configuring, and managing Data Extensions (DEs)
• Experience building and maintaining automations using Automation Studio
• Experience developing and optimizing customer relationship journeys in Journey Builder
• Knowledge of SQL for querying, segmenting, and manipulating databases
• Salesforce Marketing Cloud Administrator certification or equivalent
• Experience developing and implementing CRM, marketing automation, or customer relationship management projects
• Analytical skills for interpreting data and evaluating campaign performance
• Experience with CRM, customer retention, engagement, and loyalty strategies
• Knowledge of campaign personalization and advanced audience segmentation
• Experience with omnichannel journeys (email, SMS, push notifications, WhatsApp, and other channels)
• Knowledge of results measurement and CRM performance indicators
• Experience integrating Salesforce Marketing Cloud with other platforms
• Knowledge of Salesforce Marketing Cloud Engagement, Data Extensions, Automation Studio, Journey Builder, SQL, CRM and marketing automation tools, Excel, and data analysis tools

• This position is also open to people with disabilities
• Remote work