Senior Performance Marketing Manager

• Own the paid acquisition engine for WBS CODING SCHOOL
• Manage Google Ads accounts across Search, Performance Max, YouTube, and Demand Gen end-to-end
• Build and scale campaigns across the full course portfolio and new course launches
• Manage budgets and bidding strategies against CPL and cost-per-enrollment targets
• Ensure conversion tracking, offline conversion imports, and attribution are correctly configured
• Collaborate with external agency partners and Google representatives
• Plan, launch, and optimize Meta campaigns across prospecting and retargeting
• Brief, test, and iterate ad creatives with design and content teams
• Identify, test, and evaluate emerging channels including ChatGPT ads, Microsoft Advertising, LinkedIn, and Reddit
• Run a structured testing roadmap across channels, audiences, landing pages, and creatives
• Track, analyze, and report on paid performance from impression to enrollment
• Use HubSpot to connect ad spend with lead quality and enrollment outcomes
• Build AI-powered workflows and automations for reporting, audits, creative iteration, and campaign management
• Coordinate paid strategy with SEO, content, CRO, and program teams

• 4+ years of hands-on performance marketing experience, with Google Ads as the primary channel
• Proven track record of managing significant budgets and scaling campaigns profitably, ideally in lead generation, education, or B2C services
• Experience with Meta Ads
• Some experience with HubSpot CRM or a comparable CRM
• Experience using CRM data to optimize campaigns
• Strong grasp of conversion tracking, GA4, Google Tag Manager, and attribution
• Genuine interest in AI and hands-on experience building workflows or automations, for example with Make, Zapier, n8n, or AI assistants
• Native-level German
• C1 level in English, written and spoken
• Analytical, experimental, ownership-driven, mission-driven, and growth mindset
• Ability to collaborate with SEO, content, CRO, program, Admissions, design, and content teams

• 100% remote workplace within Germany, Spain or Austria
• Flexible core working hours
• Permanent contract
• 30 paid vacation days
• Additional half-day off on your birthday
• Up to 180 days outside Germany within Europe
• In-person team meetings at the Coding Campus Berlin at least twice per year
• WBS GRUPPE learning catalog
• LinkedIn Learning
• Supportive, innovative, and diverse team culture
• Flexible working practices
• Purpose-driven work helping people build life-changing tech careers