Organic Growth Lead

• Own the organic growth engine end to end, including creators, formats, trends and performance metrics
• Find, brief and pay creators and pages at scale, and retain high-performing partners
• Seed products into formats and communities where they can spread
• Identify emerging formats and memes and act on them quickly
• Run frequent low-cost experiments with clear success and kill criteria
• Turn successful experiments into repeatable playbooks
• Discover new low-cost attention channels, including fan pages, communities and emerging platforms
• Coordinate with the Growth Manager to scale organic winners through paid acquisition
• Feed paid-channel learnings back into organic growth
• Measure reach, engagement, saves, shares, views and cost per view
• Build trackers, scripts and automations using platform data and AI tools
• Work directly with the founders, Growth Manager, product team and data team
• Help new products achieve viral reach across TikTok, Instagram Reels and YouTube Shorts

• Strong interest in organic growth, creator marketing and social
• Hands-on experience from a startup, brand, app, creator agency or own channels
• Multiple demonstrated viral breakouts for a brand, app or own channels
• Ability to explain why campaigns worked and what they cost
• Experience running creator or UGC programs with many creators simultaneously
• Experience negotiating creator rates and writing native-content briefs
• Knowledge of TikTok, Instagram Reels and YouTube Shorts distribution, hooks and format lifecycle
• Creativity combined with disciplined testing, small budgets, kill rules and metrics
• Ability to track reach, engagement and cost per view using own data
• Spreadsheet proficiency; ideally comfortable with SQL or Python
• Ability to automate repetitive work with AI tools
• Ability to thrive in a fast-paced, performance-oriented environment
• Being or having been a creator, or running pages with a real following, is a plus
• Interest in media, entertainment, gaming or social is a plus

• Equity / ownership in the business
• Remote work with complete freedom over your life
• Global offsites to strategize, bond, and collaborate
• Flat hierarchies and immediate impact
• Performance-based rewards
• Competitive salary