Senior Principal Content Strategist

• Define and drive content strategy across Forma Design and Autodesk’s connected platform
• Shape product direction and customer journeys across in-product experiences, learning, agentic and conversational AI experiences, and other customer touchpoints
• Partner with Product, Design, Engineering, Research, Data Science, and other cross-functional roles to integrate content strategy into product development
• Design intuitive, approachable, personalized, contextual learning and onboarding experiences
• Pioneer AI-native content workflows to scale content output and quality
• Develop scalable frameworks, governance models, and operating practices for consistent, high-quality experiences
• Lead terminology, naming, and content system efforts supporting connected user experiences and platform growth
• Define success metrics for content quality and iterate using research and cross-functional partnerships
• Track content strategy, content design, and AI trends and share knowledge across AEC Experience Foundations
• Mentor other strategists and provide strategic guidance to strengthen content quality and cohesion across teams

• 10+ years of experience in UX writing, content design, content strategy, product design, service design, conversation design, or a related experience design discipline
• Proven experience delivering high-quality, in-product content design and strategy for complex digital product environments and/or software applications
• Experience building AI-native workflows and a passion for challenging the status quo
• Expertise distilling complex and technical subject matter into clear and concise written, visual, or video content
• Experience defining product direction alongside Product, Design, Engineering, and Research
• Excellent communication and storytelling skills, with the ability to explain design rationale and influence senior stakeholders
• Demonstrated commitment to customer-centered design, iteration, and evidence-based decision-making
• Track record of working effectively in fast-moving, AI-driven environments where product capabilities evolve quickly and content must keep pace
• Expertise designing in-product onboarding and learning experiences that are engaging, personalized, and contextual, and evolve traditional support models
• Experience designing AI-powered user experiences
• Bachelor’s degree in English, Communications, Human-Computer Interaction, Information Design, Journalism, or a related field, or equivalent practical experience
• CV and portfolio with password required when applying

• Annual cash bonuses may be included in the compensation package
• Commissions may be included for sales roles
• Stock grants may be included
• Comprehensive benefits package
• In-person onboarding and/or in-person ID verification may be required