Email & SMS Automation Specialist

• Build, maintain, and optimize email and SMS campaigns and automated customer journeys
• Manage lifecycle flows including Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and Reactivation
• Configure triggers, timing, audience rules, exclusions, personalization, and flow logic
• Monitor automated communications and identify opportunities to improve customer journeys
• Build campaigns, manage flows, create segments, and troubleshoot issues in Klaviyo or comparable CRM platforms
• Manage suppression rules, exclusions, and audience logic
• Troubleshoot overlapping communications, incorrect triggers, unexpected send timing, and audience conflicts
• Build and manage loyalty-related customer segments and support loyalty-focused journeys
• Translate approved marketing direction into email and SMS campaigns
• Manage campaigns through build, QA, scheduling, deployment, and reporting
• Coordinate with Creative, Marketing, Ecommerce, Merchandising, and Customer Experience teams
• Support A/B testing across messaging, creative, send times, offers, segmentation, and flow logic
• Review engagement, conversion, revenue, and other performance metrics
• Conduct QA and monitor basic deliverability and list health indicators
• Ensure consent, suppression, and platform requirements are followed
• Communicate campaign status, issues, performance insights, and recommendations
• Keep CRM projects and recurring campaign schedules organized and on track

• 2–4+ years of experience in email marketing and SMS marketing
• Strong hands-on experience with Klaviyo or a comparable email/SMS marketing platform
• Demonstrated experience building and managing automated email and/or SMS flows
• Experience troubleshooting CRM campaigns and automation workflows
• Experience managing recurring email and SMS campaigns from build through deployment
• Experience working with loyalty or rewards programs and incorporating loyalty data into CRM campaigns
• DTC/e-commerce experience is required
• Shopify experience is a plus
• Strong understanding of triggers, segmentation, exclusions, suppression rules, personalization, and campaign scheduling
• Strong attention to detail and commitment to thorough QA
• Ability to work independently while taking direction from marketing leadership
• Experience with A/B testing and campaign optimization is a plus
• Basic HTML/CSS knowledge for email troubleshooting is a plus
• Experience with Attentive, Tapcart, Yotpo, Okendo, Postscript, or similar platforms is a plus
• Familiarity with customer analytics and reporting tools is a plus
• Strong written and verbal communication skills
• Must be available to work 9:00 AM–5:00 PM PST
• Resume must be submitted in English and PDF format
• Application requires a video showcasing skill sets