Head of Paid Media

• Develop and oversee paid media strategies across a diverse client portfolio, focusing on Google Ads and measurable business outcomes
• Lead, mentor, and develop paid media professionals through performance reviews, coaching, and ongoing training
• Monitor campaign performance, budgets, and billing accuracy to improve efficiency and profitability
• Translate performance data into actionable insights, forward-looking recommendations, and clear client reporting
• Test new advertising platforms, formats, and tactics, including emerging opportunities such as ChatGPT Ads
• Evaluate competitors and market trends to identify opportunities for clients and the agency
• Improve departmental workflows, processes, and playbooks to increase consistency, efficiency, and team performance
• Report to the VP of Operations and CEO

• 8+ years of experience in marketing, media strategy, paid media, or performance marketing
• 3+ years of leadership experience managing paid media professionals
• Proven agency experience managing multiple client accounts and competing priorities
• Strong experience developing paid media strategies, particularly across Google Ads, with ownership of campaign performance across a large client portfolio
• Strong analytical, strategic thinking, and problem-solving skills
• Ability to turn data into actionable recommendations
• Comfortable participating in client-facing meetings as needed, including emergency meetings
• Hands-on experience using AI tools to build dashboards and reports and improve workflows
• Excellent English communication and presentation skills
• Native Spanish proficiency
• Experience in legal marketing, lead generation, or other high-cost-per-lead industries preferred
• Experience marketing to U.S. Hispanic audiences preferred
• Experience with Meta Ads, CallTrackingMetrics, and Monday.com preferred
• Experience testing emerging advertising channels and AI-driven marketing solutions preferred
• Must reside in a Latin American (LATAM) country
• Resume must be submitted in English

• Performance-based bonuses included in total compensation
• 10 days paid time off
• U.S. federal holidays observed
• Remote work
• Monday to Friday during U.S. business hours