Senior Product Marketing Manager

• Own and evolve product positioning, messaging, and value propositions by ICP, persona, segment, and industry.
• Define Sales messaging across the buying journey, including talk tracks, value drivers, proof points, objection handling, and executive narratives.
• Partner with Sales Enablement to create usable seller guidance.
• Help shape go-to-market architecture, product packaging, sequencing, introductions, pricing, and packaging discussions.
• Analyze sales calls, deal data, win/loss patterns, customer feedback, competitive signals, and market shifts.
• Improve competitive-deal positioning and strategy.
• Bring market, customer, and competitive evidence into Product decisions.
• Run user interviews for face-to-face insights.
• Adapt global positioning and go-to-market strategy to regional realities.
• Create pitch decks, battlecards, customer stories, value frameworks, and executive-facing narratives.
• Collaborate with Growth, Content, Creative, Field Marketing, and Customer teams.
• Track how new capabilities are understood and used after launch and feed learnings into future decisions.
• Support product launches with aligned messaging and positioning.
• Use AI for research, call analysis, competitive intelligence, synthesis, drafting, prototyping, and iteration.

• 5+ years of experience in Product Marketing, Solution Marketing, GTM Strategy, or a closely related B2B discipline.
• Strong experience with complex B2B or technical products, ideally in consultative sales environments with multiple stakeholders and meaningful deal sizes.
• Evidence that you have shaped positioning, go-to-market strategy, or sales behavior in a way that affected how a product was understood or sold.
• Excellent positioning and messaging judgment; ability to connect product capabilities to customer problems, measurable outcomes, and a clear reason to buy across different personas and market contexts.
• Strong commercial instinct and analytical discipline; comfort working close to customers, pipeline, competitors, sales conversations, and qualitative and quantitative evidence.
• Experience contributing to segmentation, packaging, pricing, launch strategy, or market entry decisions is highly valued.
• Strong cross-functional judgment and ability to influence Product and GTM teams with evidence.
• Strong hands-on execution; ability to turn an ambiguous commercial problem into a recommendation, analysis, talk track, or asset.
• High curiosity about the product, customer, industry, competitor, and sales process.
• Strong AI fluency and ability to use modern tools for research, analysis, and Product Marketing workflows.
• Strong English for daily collaboration with global teams and stakeholders.
• Bonus: Experience in industrial technology, manufacturing, hardware and software, IoT, or another technical B2B category.
• Bonus: Experience with competitive intelligence, win and loss analysis, or deal-support programs.
• Bonus: Experience using conversation-intelligence tools such as Gong.
• Bonus: Experience with customer expansion, cross-sell or upsell, or regional go-to-market adaptation.

• Competitive Compensation
• 30 days of paid annual leave
• Education and courses stipend
• Earn a trip anywhere in the world every 4 years
• R$1.035/month for meals allowance
• Health plan with national coverage and without coparticipation
• Dental Insurance: we help you with dental treatment for a better quality of life.
• Wellhub Membership: Access a wide range of gyms and training programs.