Senior Performance Creative Strategist

• Own how CDM identifies, develops, and scales creative for Paid Social-first campaigns, with support for Paid Search
• Develop original concepts, messaging angles, hooks, formats, and storytelling approaches for video and static ads
• Run customer, competitor, and market research to uncover motivations, objections, pain points, and new insights
• Mine reviews, sales calls, and customer feedback for advertising insights
• Analyze why creative wins or loses and translate performance into actionable next steps
• Write briefs grounded in customer insight, direct-response principles, and defined testing hypotheses
• Create creative-strategy frameworks, brief standards, testing processes, and a shared learning repository
• Identify successful approaches in one account and determine how to adapt them across other accounts
• Coach Media Buyers and editors to improve creative thinking across the department
• Partner with CRO to align messaging, personas, offers, and landing-page experiences
• Provide direction for UGC, founder-led, and spokesperson-led formats
• Build AI-powered workflows and tools to accelerate research, ideation, and production
• Analyze customer reviews, calls, and feedback at scale using AI
• Identify creative patterns across multiple accounts and surface cross-account testing opportunities
• Automate recurring creative research and reporting
• Improve the speed and quality of briefs and production workflows
• Help establish a repeatable creative-strategy engine that improves with every test

• 5+ years in performance-focused creative strategy
• Deep understanding of Meta advertising and direct-response creative
• Strong direct-response copywriting and short-form storytelling skills
• Track record of developing concepts from customer research and performance data
• Fluency with creative metrics (Hook Rate, Hold Rate, CTR, CPL) and ability to weigh them against lead quality and down-funnel performance
• Experience across multiple brands, accounts, or verticals
• Structured approach to testing, including hypotheses, iteration strategy, and isolating variables
• Ability to build systems, processes, frameworks, or knowledge bases
• Advanced, practical experience using AI for research, analysis, ideation, workflow design, or creative enablement
• Ability to explain what to test, how the opportunity was found, and why it is expected to work
• Strong communication, prioritization, and cross-functional collaboration skills
• Bias for speed and ability to generate learning quickly
• Strong independent creative judgment
• Familiarity with Motion, Looker Studio, Asana, Slack, and Claude is a plus
• Lead generation or high-ticket services experience is nice to have
• Home improvement experience is nice to have
• CRO and landing-page testing familiarity is nice to have
• UGC, founder-led, or spokesperson-led creative experience is nice to have
• Hands-on familiarity with editing or design tools is nice to have

• Competitive base salary + performance-based bonuses
• Flexible remote work environment with option for in-person collaboration (Vaughan, ON)
• Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more.
• Company-provided MacBook computer
• Home office budget and Clever merch delivery to get you started
• Work Abroad Policy
• The chance to shape and grow a high-performing Client Success team
• A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.
• Reasonable accommodations during the recruitment and selection process