Head of Growth Marketing

• Own the Upbound funnel end to end
• Own full-funnel growth for the commercial platform, with Crossplane and Modelplane driving open-source top-of-funnel activity
• Own the campaign roadmap and program budget, with regular business reviews alongside marketing and sales leadership
• Set paid-media channel mix, targeting, and efficiency standards against company and sales targets
• Own lifecycle marketing and marketing operations, including the marketing automation platform, attribution model, and funnel reporting
• Own conversion, organic search, and AI answer visibility across upbound.io and modelplane.ai
• Own the self-serve motion from signup through activation to paid conversion in partnership with product and engineering
• Build and manage a growth team over several quarters
• Manage relationships and efficiencies with agencies and vendors
• Evaluate, pilot, adopt, and retire AI-native marketing tools
• Replace manual reporting with AI-assisted analysis
• Compress campaign production cycles across audience research, creative variants, landing pages, and iteration
• Build agentic workflows for list building, enrichment, signal routing, and post-campaign analysis
• Establish standards for reviewing AI-assisted work for speed and accuracy
• Develop the funnel strategy for buyers researching through AI assistants

• 10+ years in B2B marketing
• At least 3 years leading growth, demand generation, or acquisition
• Experience owning a meaningful program budget and explaining allocation, returns, and reductions
• Hands-on experience with ad platforms, marketing automation platforms, dashboards, and data
• Experience introducing AI tools into a marketing team
• Fluency in analytics, including sizing opportunities, designing tests, and defending metrics
• Experience marketing to technical buyers, ideally platform engineers or infrastructure teams
• Experience building or managing a small team
• Ability to work autonomously and know when to ask for support
• Experience in open source, developer tools, cloud infrastructure, or AI infrastructure is a plus
• Experience running growth for both sales-led and self-serve motions at the same company is a plus
• Experience with intent data and account signal tools is a plus
• Experience shipping an AI workflow, script, internal tool, or agent is a plus
• Contributions to a technical community are a plus

• Product-led company embracing usage-based models
• Opportunity to build from the ground up and directly impact revenue generation and scaling
• Work with cutting-edge cloud technologies
• AI-native marketing tools and workflows