Paid Media Specialist

• Develop, manage and optimise paid search, paid social and retargeting campaigns across Google Ads, Meta and LinkedIn
• Leverage AI-powered campaign formats and emerging advertising technologies to improve performance and drive innovation
• Monitor, analyse and report on campaign performance from click-through to enrolment
• Use data-driven insights to inform optimisation decisions
• Forecast lead volumes, media spend and performance outcomes for planning and budget management
• Partner with creative, content and web teams to develop campaign assets and optimise landing page experiences
• Support conversion rate optimisation initiatives and testing strategies
• Track industry trends, digital platform developments and consumer behaviours to identify growth opportunities
• Collaborate with internal stakeholders and external partners on marketing campaigns and strategic projects

• Passion for digital marketing
• Experience using data, technology and innovation to deliver campaigns
• Analytical and problem-solving ability
• Commercial mindset focused on performance and ROI
• Ability to translate complex insights into clear, actionable recommendations
• Curiosity and interest in AI, automation and emerging marketing technologies
• Proactive mindset and ownership of work
• Strong collaboration skills
• Ability to adapt quickly in a fast-paced, high-growth environment
• Must reside in Malaysia
• Must have full working rights in Malaysia

• Flexible “Work Anywhere in Malaysia” model (remote, hybrid or office)
• Strong career development opportunities
• Company-provided laptop and essential equipment
• Medical & Dental benefits
• Health and wellbeing support
• Continuous learning and career development: LinkedIn Learning, Career development programs & Internal learning labs
• Employee-led initiatives, including Culture Club and more
• Regular company events—both in-person and virtual