Financial Controller – B2C

• Own the monthly financial close and ensure accurate, timely financial statements, including P&L, balance sheet, and cash flow.
• Clean up and maintain the chart of accounts.
• Oversee external accountants, tax preparers, and bookkeeping support.
• Build financial reporting for contribution margins, marketing efficiency, payroll costs, cash runway, and profitability by offer and channel.
• Develop rolling cash forecasts, budgets, and financial models to support business decisions.
• Provide monthly written insights and actionable recommendations on profitability, spending, hiring, and growth investments.
• Identify and reduce unnecessary vendor and software expenses.
• Establish financial controls, payment approval processes, and documented workflows.
• Oversee contractor and international payroll processes across multiple countries.

• 3+ years of finance experience, including experience as a Controller, Finance Manager, or Head of Finance.
• Hands-on experience with US accounting and US-entity financials; Puerto Rico or multi-entity experience is a plus.
• Experience in a business where marketing spend is a major expense, ideally in e-commerce, DTC, SaaS, agencies, or digital products.
• Strong financial modeling, spreadsheet, and accounting software skills.
• Ability to translate financial data into clear insights and actionable business recommendations.
• Excellent written and spoken English, with strong EST time zone overlap.
• CPA, ACCA, or equivalent accounting qualification.
• Experience with international entities, outsourced finance teams, or fast-growing businesses.
• Spanish language skills.

• Competitive salary in USD
• Fully remote