Senior Paid Media Specialist

• Collaborate with the agency partner to review Search, Performance Max, Meta, LinkedIn, and brand campaigns, maintaining accountability to CPL and CPQL targets
• Direct a six-figure budget across half-year planning cycles, including allocation, reforecasting, and business cases for scaling or reallocating spend
• Monitor MQL and SQL pipelines against product-specific cost ceilings and act when channel performance dips below threshold
• Assess and pitch emerging paid surfaces, including comparison platforms, pay-per-lead networks, and new ad channels
• Execute specialized tests and channels outside agency scope, delivering rapid in-house turnarounds on high-priority pilots
• Collaborate with marketing leads on brand initiatives and partner with content and design teams to refine high-performing ad creative
• Lead optimization, review campaign performance, and guide high-level paid media direction
• Work with cross-functional Brand, Creative, and Digital teams

• 4+ years running paid media, with real ownership of budgets in the same range you'd manage here
• Fluent across Google Ads (Search, Performance Max, Brand) and Meta/LinkedIn, not a single-channel specialist
• Comfortable with unit economics: CPL, CPQL, MQL/SQL, and translating them into budget decisions
• Confident managing an external agency: setting goals, reviewing their output, pushing back when needed
• Self-directed: you arrive with a point of view on what to fix, not waiting to be told
• English level is B2 and above
• Comfortable building AI into your daily workflow, and sharp enough to catch its errors
• Experience working with advanced analytics tools (i.e. Tableau) is nice to have
• Google Analytics or Google Ads Certification is nice to have
• Relevant industry and/or SaaS experience is nice to have
• Early hands-on experience with newer surfaces like ChatGPT Ads is nice to have

• Remote-first flexibility to shape your ideal workday
• Home workplace budget
• Resilient home budget for Ukraine-based teammates
• Resilient office in Kyiv & co-working expense coverage
• Individual IT budget for extra equipment
• Top-tier tech and AI-powered tools
• Access to Ideals Academy with numerous courses
• Investment in external learning and development activities
• Guidance in Personal Development Plan creation
• Professional literature and subscriptions coverage
• Support of your passion as a speaker or writer
• Internal talent mobility opportunities
• Medical insurance and Wellness Package for sports activities
• Full coverage of mental health sessions for Ukrainian teammates
• Funding for sports competitions
• 20 business days of paid time off per year
• Unlimited health-related time off
• Budget for meetups with your local team
• Generous internal referral program