Turkey Country Manager – Crypto iGaming

• Develop and execute the Turkey market strategy, commercial roadmap and P&L
• Drive growth in first-time depositors, active players, GGR/NGR and customer lifetime value
• Build and optimise acquisition channels across affiliates, influencers/KOLs, SEO, paid media, social and strategic partnerships
• Develop relationships with Turkish affiliates, streamers, media partners and gaming communities
• Negotiate CPA, revenue-share and hybrid deals
• Lead VIP, retention and reactivation strategies, including campaigns to recover dormant and churned players
• Work closely with CRM to improve conversion, retention, player activity and lifetime value
• Define local brand positioning, promotions and campaigns based on Turkish player behaviour, products, payment methods and crypto usage
• Monitor competitors, identify growth opportunities and optimise acquisition costs and ROI
• Build and lead local commercial teams across acquisition, affiliate, VIP, marketing and community functions
• Collaborate with central marketing, CRM, product, payments, compliance and operations teams
• Establish a growth strategy, acquisition network, VIP operation, and retention and reactivation initiatives within the first 6–12 months
• Deliver performance against profitable acquisition, FTDs, active players, VIP growth, retention, reactivation, GGR/NGR and overall market growth

• Strong experience in Turkey-facing online casino, sportsbook, crypto gaming or a closely related iGaming business
• Proven track record of growing customer acquisition and revenue in the Turkish market
• Experience managing VIP operations, retention, reactivation and high-value player relationships
• Established network across Turkish affiliates, influencers, KOLs, streamers and gaming communities
• Strong understanding of CPA, revenue share, CAC, LTV, churn, retention and player profitability
• Experience managing acquisition budgets and delivering measurable ROI
• Excellent commercial and analytical skills, with an entrepreneurial, hands-on approach
• Native or near-native Turkish and strong English communication skills

• A competitive and flexible package offered based on experience and seniority
• Performance-based incentive scheme may be considered, linked to the growth and profitability of the Turkish business