Mobile User Acquisition Manager

• Own and scale paid acquisition across the mobile app portfolio
• Plan, launch, and optimize mobile user acquisition campaigns across Meta, TikTok, Mintegral, AppLovin, Unity, Google App Campaigns, ironSource, Moloco, Liftoff, DSPs, and other networks
• Manage significant daily budgets and hit D0/D3/D7 ROAS targets through tROAS bids, daily caps, and campaign- and country-level budgets
• Scale winning campaigns and quickly cut underperforming campaigns based on trends and total profit
• Build and execute a structured testing roadmap covering networks, geographies, bidding strategies, audiences, and creatives
• Collaborate with the Creative team on briefs, concepts, and creative performance analysis
• Partner with Data and Monetization teams to connect acquisition costs with ad revenue, including eCPM, ARPDAU, and LTV curves
• Analyze performance using SQL and BI dashboards and identify issues early
• Manage relationships with network account managers and advocate for betas, improved terms, and support
• Report weekly to management on spend, ROAS, learnings, and next steps

• 3+ years of hands-on mobile user acquisition experience; 5+ years for Senior
• Proven track record managing significant budgets on at least two of Meta, TikTok, Mintegral, AppLovin, and Unity
• Deep understanding of ROAS-based bidding, including tROAS, AEO/VO, CPI/CPE, and cohort-based KPIs
• Strong analytical skills
• Comfortable with Excel/Sheets, BI tools, and MMP data such as AppsFlyer, Adjust, or similar
• Excellent English, written and spoken
• Experience in mobile gaming or adtech companies is advantageous
• Experience growing apps monetized mainly through in-app ads or hybrid models is advantageous
• Understanding of ad monetization, including mediation, eCPM, ARPDAU, LTV, and ROAS, is advantageous
• Hands-on experience with AppLovin and Mintegral at scale is advantageous
• SQL skills with Snowflake, BigQuery, or similar are advantageous
• Experience launching new networks and geographies from zero is advantageous
• Experience with creative testing frameworks and working with creative teams is advantageous

• Security through client vetting to minimize risks and ensure reliability and timely payments
• Career support and assistance finding new opportunities if a project is not the right fit
• Legal assistance with independent contractor or sole proprietorship status, taxes, and related processes
• English courses
• Professional growth opportunities
• Team-building events
• Flexible working hours
• Full financial and legal support for independent contractors
• Dedicated HR support