Global Digital Marketing, Content Manager

• Develop and manage a global digital marketing plan aligned to Coats business priorities, brand narrative and communications strategy
• Translate business priorities into channel plans across websites, LinkedIn, search and digital marketing campaigns
• Contribute to annual planning, campaign priorities, channel investment decisions and marketing effectiveness reviews
• Build playbooks, toolkits and governance for regional and divisional marketing teams
• Define priorities, KPIs and success measures for digital marketing activity
• Own digital content strategy across internal and external channels
• Maintain the master editorial calendar across LinkedIn, website, campaign content and global marketing moments
• Create, commission, edit and manage LinkedIn posts, articles, case studies, landing pages, customer stories, infographics, video briefs, emails and campaign assets
• Lead global LinkedIn strategy across paid and organic activity
• Manage LinkedIn planning, publishing, governance and performance improvement
• Support executive visibility and thought leadership
• Own the Coats website as a strategic marketing and communications platform
• Manage website updates through the CMS and maintain content governance, QA, maintenance and compliance
• Lead agency and technology partners when specialist support is required
• Lead SEO, AEO/GEO and search discoverability strategy
• Define and manage KPIs across website, LinkedIn, campaigns, content and search
• Use Google Analytics, LinkedIn analytics, search tools and CRM/marketing automation data to evaluate performance
• Produce insight-led performance reports and actionable recommendations for marketing and communications leaders
• Inform senior leadership decision-making, investment prioritisation and future marketing direction
• Operate as a digital marketing centre of excellence across regional and divisional marketing teams
• Partner with Brand & Communications, commercial, product, divisional, regional, investor relations and technology stakeholders

• 8-10+ years' experience in B2B digital marketing, content strategy and channel management
• Proven experience developing digital marketing strategies linked to business/commercial priorities
• Experience leading enterprise-wide digital marketing programmes, cross-functional governance and/or digital marketing centre-of-excellence initiatives
• Strong content strategy, editorial planning, copywriting, editing and content quality judgement
• Experience managing corporate websites, CMS platforms, SEO, UX, landing pages and content governance
• Strong understanding of LinkedIn strategy, B2B thought leadership and social content performance
• Experience using analytics to generate insights and recommendations
• Ability to communicate clearly with senior stakeholders and translate technical topics into clear and simple business language
• Strong project ownership, prioritisation, quality management and high proficiency in written and spoken English
• Highly organised, with strong project management and prioritisation skills
• Comfortable working at pace and managing multiple priorities
• Experience in manufacturing, industrial, apparel, footwear, textiles, materials, chemicals or other complex B2B sectors
• Experience with CRM and marketing automation platforms such as HubSpot
• Experience with AEO/GEO, AI search readiness and structured content
• Experience creating executive thought leadership or corporate communications content
• Experience developing global playbooks, toolkits or content governance models
• Experience managing external agencies, content partners and technology suppliers with clear commercial accountability

• Diverse and collaborative environment
• Opportunity to make an impact in the textile industry
• Career development opportunity with a global leader
• Use of AI tools to unlock new opportunities