Media Buyer, Creative Strategist

• Launch, manage, and optimize Meta and Google Ads campaigns for HVAC, plumbing, and other home-service businesses
• Manage multiple client advertising accounts, budgets, audience targeting, and performance
• Monitor CPL, conversion rates, lead quality, and ROAS
• Conduct structured campaign tests and implement data-driven optimizations
• Identify underperforming campaigns and recommend targeting, budget, and execution adjustments
• Develop advertising hooks, messaging angles, offers, and creative concepts
• Build and manage structured creative testing frameworks
• Analyze campaign and creative performance to identify successful approaches and future testing priorities
• Refresh, revise, or replace advertising creative based on performance
• Translate campaign insights into recommendations for new creative concepts and testing initiatives
• Develop creative briefs for video editors, graphic designers, and copywriters
• Provide actionable feedback to improve advertising assets
• Coordinate creative production and revisions
• Guide improvements to copy, thumbnails, and short-form video assets
• Make simple creative adjustments independently when possible
• Communicate campaign performance, testing results, and optimization recommendations to stakeholders
• Maintain organized creative requests, testing priorities, and campaign activities
• Proactively identify campaign performance issues and recommend solutions
• Collaborate with creative contributors to ensure assets support campaign objectives

• Proven hands-on experience independently managing and optimizing both Meta Ads and Google Ads campaigns
• Demonstrated experience developing and executing creative testing strategies that produce measurable campaign improvements
• Experience managing multiple client advertising accounts simultaneously
• Experience monitoring and optimizing paid advertising performance using CPL, conversion rates, lead quality, and ROAS
• Strong understanding of paid acquisition strategies, audience targeting, campaign optimization, and performance reporting
• Ability to independently launch, manage, and optimize campaigns across Meta and Google Ads
• Strong creative judgment and ability to identify why advertising assets perform effectively
• Ability to develop hooks, messaging angles, offers, and creative concepts for paid advertising
• Experience creating structured creative testing plans and using performance data to guide iterations
• Ability to interpret campaign metrics and translate findings into actionable optimization recommendations
• Ability to write clear creative briefs and provide feedback to designers, video editors, and copywriters
• Strong organizational skills and ability to manage multiple client accounts, testing priorities, and creative requests
• Ability to proactively identify performance issues and implement improvements
• Collaborative approach while maintaining independent ownership of campaign performance
• Experience with HVAC, plumbing, roofing, or other local home-service businesses preferred
• Experience generating qualified leads for local businesses through paid advertising preferred
• Ability to independently edit or adjust creative assets when necessary preferred
• Experience managing awareness and direct-response advertising funnels for local businesses preferred
• Availability during U.S. business hours aligned with the client’s time zone
• English resume in PDF format required for application

• Fully remote work from home
• Opportunity to combine paid advertising expertise with creative strategy
• Hands-on ownership of campaign performance, creative testing, and advertising strategy
• Close collaboration with creative professionals
• Direct influence on client lead generation and business growth