Panel Content Manager

• Lead the planning, creation, optimisation, and management of written and multimedia content across centralised panel brands within the M3 Group
• Manage and support the content team, ensuring timely delivery of high-quality content
• Provide direction, feedback, and oversight on team performance and daily operations
• Collaborate with internal stakeholders and cross-functional teams across panel functions and brands
• Partner with the Panel Marketing Team on regional and global strategic marketing initiatives
• Represent the panel team in webinars, interviews, and roundtable discussions as needed
• Implement and manage the centralised content strategy
• Maintain the editorial calendar across centralised panel brands
• Identify content gaps and recommend improvements to content relevance and performance
• Approve and review content assets for quality, consistency, and brand alignment
• Produce SEO-optimised, user-focused content supporting engagement and lead generation
• Monitor content performance using web traffic, conversions, bounce rate, and other metrics
• Conduct keyword research and track content trends, SEO practices, and consumer behaviour
• Ensure consistent tone, messaging, and visual branding across websites, email, social media, and video
• Enforce content guidelines, editorial standards, and branding requirements
• Liaise with freelancers and manage monthly reporting and invoicing for external vendors
• Support development of content tools and platforms
• Maintain content workflows and project deadlines

• Bachelor’s degree in business administration, marketing, or a related field, or relevant experience; advanced degree preferred
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 3+ years of experience in content marketing, content strategy, or a related role
• Proven experience managing content teams and editorial calendars
• Proficiency in SEO best practices and content optimisation strategies
• Skilled in managing content across multiple platforms and adapting content for different audiences
• Exceptional attention to detail, organisation, and project/time management skills
• Comfortable working in a fast-paced, agile environment and collaborating with cross-functional teams
• Analytical mindset with the ability to measure performance and make data-driven decisions
• Working knowledge of content management systems (e.g., WordPress), Google Analytics, and social media tools
• Familiarity with Adobe Creative Suite and basic HTML/web publishing
• Excellent written and verbal communication skills
• Experience in healthcare, B2C marketing, or global/multi-brand environments
• Familiarity with content management systems, SEO tools, Google Analytics, and Adobe Creative Suite
• Basic knowledge of HTML and web publishing
• Self-motivated and driven with a passion for excellence
• Able to make decisions, take ownership, and accept accountability
• Strong ability to manage time and work independently
• Analytical mindset with the ability to interpret data and optimise campaigns
• Ability to submit CV in English

• Employees can work remotely