Marketing Lead – B2B

• Lead the planning and execution of the German B2B marketing roadmap.
• Develop segment-specific activation strategies across the adoption funnel, aligned with national commercial milestones and OKRs.
• Own a unified narrative for physician engagement across all channels, aligned with brand guidelines and commercial priorities.
• Adapt global messaging for local healthcare professionals, ensuring cultural fit and regulatory alignment.
• Manage and optimise paid and organic channels, medical publication placements, newsletters, SEA and LinkedIn to generate MQLs.
• Manage and optimise HCP community and traditional channels.
• Partner with the CRM Manager to build automated nurture journeys.
• Own the strategy, performance and optimisation of Oviva’s B2B Doctors’ Website, including content strategy, conversion, SEO and user experience.
• Evaluate and refine the professional user journey and improve website conversion.
• Integrate web assets with CRM systems for seamless data flow and accurate doctor-funnel tracking.
• Coordinate with Product, Design and external vendors on website enhancements, brand standards and accessibility.
• Create and maintain sales toolkits for B2B health audiences.
• Gather feedback from Sales and Field teams and co-develop commercial activation campaigns.
• Develop and execute national and regional event roadmaps.
• Identify, negotiate and activate partnerships with healthcare bodies, KOLs and conference platforms.
• Manage the event marketing budget and review post-event ROI.
• Monitor the German healthcare landscape, DiGA and SaaS trends, competitors and B2B growth trends.
• Translate market intelligence into quarterly planning and BD roadmap inputs using test-learn-scale principles.

• 5+ years of experience in B2B marketing, HCP marketing or lead generation, ideally within the German healthcare, international pharmaceutical or HealthTech/SaaS sectors.
• Proven track record of developing a B2B marketing function or inbound funnel.
• Proven track record of managing a B2B website and executing multi-channel campaigns (Print, SEA).
• Highly analytical mindset: ROI attribution modelling, funnel KPI interpretation, data-driven channel optimisation.
• Strong writing and editing skills, with an ability to create content that resonates with a business audience/physicians.
• Strong project management: juggling multiple campaigns and stakeholders simultaneously in a fast, pilot-driven environment.
• Native-level German and professional fluency in English (C1).
• Strong command of multi-channel HCP marketing: digital channels and traditional channels (print, fax/post, events).
• Experience working with Medical Affairs or Regulatory teams on compliant healthcare communications.
• Hands-on experience in conference organisation, including an eye for design.
• Familiarity with web analytics and design tools (e.g., Google Analytics, Canva, Figma).

• The opportunity to drive meaningful, life-changing impact through your work.
• A high-growth environment with strong development opportunities.
• Flexible working options – including remote working.
• Personal learning budget and development plans.
• A home working allowance to create your ideal workspace.
• Competitive salary and benefits