Product Marketing Associate, Banking & Lending

• Turn insights about user drop-off in product journeys into experiments that improve the experience
• Build and run tests including in-app copy and design changes, targeted email, and push campaigns
• Share test results clearly and flag findings that suggest a change in direction
• Design tests for learning, monitor results, and iterate based on data
• Run user research end to end, including surveys or studies, user targeting, analysis, and write-ups
• Analyze qualitative and quantitative data to identify patterns, friction points, and opportunities
• Use AI tools to accelerate analysis and sharpen insights
• Turn launch and marketing plans into project timelines with owners and dates
• Partner with marketing communications on email, push, and in-app campaigns
• Guide marketing materials through compliance and legal review
• Coordinate preparations for new product launches
• Collaborate with product management, marketing communications, design, compliance, and data teams
• Share progress updates and maintain research, test, and strategy documentation
• Adapt as priorities and launch timing shift

• 2+ years of experience in Product Marketing, Growth, Lifecycle Marketing, Consumer Research, or a related field
• Strong analytical skills: comfortable working with funnel data, behavioral data, and survey results, and using AI to evaluate them
• Highly organized and execution-minded, with a track record of getting work shipped on time across multiple stakeholders
• Clear, concise written communicator in English, able to turn complex results into a sharp readout
• Curious about AI tools and eager to use them to work smarter
• Experience in fintech, banking, lending, payments, or credit products
• Experience getting marketing copy through compliance or legal review in a regulated industry
• Experience running A/B tests or in-product experiments
• Experience with lifecycle messaging, in-product copy, or Braze (or similar)
• Consumer-facing or mobile product experience
• Familiarity with user research methodologies